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frequently asked questions




new popcorn business startup

frequently asked questions


caramel corn - new popcorn business startup

Should I own one or two Cooker Mixers?
Should I give each gourmet popcorn item a "name"?
How can I add visual excitement to a gourmet popcorn item?
What is the best way to learn everything there is to know about the Caramel Corn SHOP and Gourmet Popcorn BUSINESS concept before making a purchasing decision?
How do I know if my business is the right fit for Caramel Corn?
Is it better to make and pre-package everything ahead of time?
What is the potential profit margin on Caramel Corn Cooker Mixers?


Should I own one or two Cooker Mixers?

Let’s look at the reasons why a potentially busy location should own a minimum of two:

  1. If you are running two cooker / mixers in your caramel corn shop, you theoretically save in labor expense. As long as you sell as much caramel corn as you produce, you’ll save in labor, since one person can operate two popcorn machines.

  2. There will be “seasonal fluctuations”, and no “rental” equipment is available during the October 1 to December 20 super-rush period.  Thus, you will need it to capitalize on the high-season opportunities.  So, get it and have it.

  3. If you have “excess” production, then you will be inclined to get out and find ways to sell / merchandise that extra production.  You will create a wholesale route – both packaged goods and canned goods.  In other words, by having two units, minimum, you will force yourself to build your business faster and capitalize on the opportunities faster – and, do it before somebody else does.

Should I give each gourmet popcorn item a "name"?

In the food and beverage industry, there is almost a universal belief that “if you give it a name, you can promote it better and sell more of it!”  So, now is a good time for you to “let your creativity shine!”  Think of some “wild and crazy” names for each flavor.  In your retail caramel corn shop, you can probably “borrow” whimsical flavor names from a lot of sources.  But be sure to request permission from the source, since names are often protected by copyright.

You may want to consider creating a store theme, coming up with flavor names that are in keeping with this idea.  An added benefit - it is a lot easier to get a publicity release in the local newspaper if you have an interesting and noteworthy establishment.

How can I add visual excitement to a gourmet popcorn item?

Color Pop is a product created by Gold Medal, which began as an extension of our “St. Patrick’s Day” green salt.  During the development of additional “savory” flavors (as opposed to glaze), there is a need to have a slight tint in the corn for better display.  Thus, when making a Sour Cream `N Chives flavor, you may want to use the green Color Pop.  But it’s not a bad idea to also use it when you are making a green glaze such as Spearmint, Green Apple or Lime.

While it is not necessary to use Color Pop, an attractive colorful display with differentiation in color from product to product is “just a little extra finishing touch,” to make your operation heads above the rest!

By using Color Pop and White coconut oil, you get a color of popcorn that is different from Pink Color Pop and Yellow oil.  Experiment so that each “savory” has its own “look”.



What is the best way to learn everything there is to know about the Caramel Corn SHOP and Gourmet Popcorn BUSINESS concept before making a purchasing decision?

Without a doubt, the best way is to make an appointment with a Gold Medal location or dealer near you, so we can roll out the red carpet, and show you what we’re talking about.

You’ll be able to see, first hand, the superior popping performance of Gold Medal poppers and caramel corn equipment.  You will have an opportunity to automatically produce several different batches of various flavors of savory popcorn, as well as a variety of glazed flavors, and of course sample the delicious finished product.

You will also have the opportunity to speak with the experts regarding your specific plans and popcorn business goals.


How do I know if my business is the right fit for Caramel Corn?

You know you will be successful with Caramel Corn if you are already successful with popcorn. Caramel Corn is a good way to sweeten up your business. If you have a high traffic area that is also a good indication you will be successful with Caramel Corn. The aroma from the Caramel Corn will linger throughout your and nearby venues and attract patrons.


Is it better to make and pre-package everything ahead of time?

The ideal solution is to pre-package some caramel corn ahead of time but make sure you are making some on-sight. The aroma of the caramel corn is “the flash that gets the cash”. The sweet smell of Caramel Corn is what will attract people to your stand or store.


What is the potential profit margin on Caramel Corn Cooker Mixers?
  • 2 ½ lb. makes about 160oz. an hour which equals around $100 profit.
  • 5 lbs. makes about 300oz. an hour which equals around $200 profit.
  • 10 lbs. makes about 600oz. an hour which equals around $400 profit.
  • 20 lbs. makes about 1200oz. an hour which equals around $800 profit.