Location: It’s Where It’s At
Smell the Sweet Success of Caramel Corn
Caramel Corn can add big profits to any business. It is the perfect complement to the items you already sell and it is a great way to help generate year-round traffic. The tempting aroma of fresh Caramel Corn draws customers in and the 78 to 82 percent of profits makes it a wise investment.
The right location is vital for successful over-the-counter sales. Determining the best, strategic place to sell the Caramel Corn is only the first step. Once you have the ideal spot, your display and signage will help attract attention
and make the sale.
Where to Sell Caramel Corn
Whether you are searching for a new site or are looking to expand an existing business, making Caramel Corn is very easy and can be done in a variety of location sizes. The assortment of machine sizes range from the 2½-gallon Karmel Baby™ for smaller needs to the large 20-gallon Karamel King.
The client base for Caramel Corn tends to be more upscale customers, due to its higher perceived value than
traditional popcorn. They are willing to spend the extra money for a “better” product, yet your food costs increase
only by a matter of cents. Look around at the other shops in the area and see if they mirror the type of clients you would like to attract.
Another important consideration is the amount of traffic during key hours. Your location and client base will determine your busiest times. Typically, though, you will sell the largest volume of Caramel Corn during peak snack times—between lunch and dinner, and after dinner. While promotions may also drive customers in at
particular times, surrounding businesses can likewise steer more impulse-buy customers to your store.
Examples of profitable Caramel Corn locations are:
- Art and Craft Shows
- Coffee Shops
- Downtown areas, or any central
area that has foot traffic
- Gift Shops, especially if you also
sell decorated tins
- Grocery Stores
- Movie Theaters
- Shopping Malls or Outlet Centers, the
shop can also be a stand-alone kiosk
- Amusement Parks
- Ball Parks or Other Sports Fields
- Fairs and Festivals
- Farmers’ Markets
- Gourmet Candy, Popcorn, Nut and Specialty Stores
- Ice Cream Shops
- Pumpkin Farms or Apple Orchards
- Tourist Attractions
- Zoos or Aquariums
Expanding Your Existing Business
It’s simple to add Caramel Corn to your store, especially if you already have a popcorn popper. There are more than a thousand Gold Medal equipped Caramel Corn businesses. They have proven that Caramel Corn is a popular item that can be sold at top prices--anywhere from $.75 to $1.00 per ounce with food costs ranging from $.11 to $.13 per ounce.
Making Caramel Corn is easy with Gold Medal products. The units automatically cook, mix and let you know when the batch is finished. All you do is load the kettle with the ingredients and pre-popped popcorn. After the kettle is dumped, spread the Caramel Corn around to cool on Gold Medal’s rapid cooling systems for its 2½, 5, 10 and 20-lb. mixers.
How to Display and Promote Caramel Corn
Caramel Corn is best served fresh and made in front of your customers. The sweet, mouth-watering aroma will stop
customers in their tracks, enticing them to buy tubs of this
delicious treat and possibly other items from your store. For the greatest response, make the Caramel Corn in a highly
visible spot during peak hours.
Showcase and keep the product fresh in clear display counters or bins. Draw further attention to your Caramel Corn sales
by placing the tubs and neon signs in the window, or through the use of posters. Visual triggers will encourage impulse buys.
Other Tips for Success
Continue to boost sales during off times with air-tight
containers. Make the Caramel Corn in advance, store
it in the tubs and display it near your Caramel Corn machine or the checkout. They easily lock in flavor and aroma for six months.
Your Caramel Corn machine can also make numerous
flavor variations. Expand your selections with Cheese, White Cheddar or Glazed Corn. There are also 16 Savory Shakes flavors that zing to any plain corn. Try Pizza,
Salsa, Salt & Vinegar, Jalapeno and more. Simply buy the additional supplies and store them when not in demand.
Create themed mixes for holidays, like Spooky Fruit for
Halloween or Hearts on Fire (Cinnamon) for Valentine’s Day. Or, support your local school or university with popcorn
in the team’s colors. Some regions also specialize in the sweet and savory combination of Caramel and Cheese Corn mixes.
For more information, contact Gold Medal at (800) 543-0862, firstname.lastname@example.org or www.gmpopcorn.com.